TO EDUCATE AND EXCITE CONTENT CREATORS AND THEIR AUDIENCES ABOUT THE RELAUNCH OF PACO RABANNE'S ICONIC 1 MILLION DOLLAR PERFUME, WE PRODUCED A GIFTING MAILER THAT PROVIDED A LUXURIOUS, SENSORY EXPERIENCE. SLEEK, MATTE BLACK PACKAGING ALLOWED THE PERFUME TO TAKE CENTRE STAGE DURING THE UNBOXING, AND AMPLIFY THE BRAND’S TIES TO OPULENCE AND SOPHISTICATION. TO CREATIVELY COMMUNICATE BRAND ALIGNMENT WITH THE MUSIC INDUSTRY, THE PERFUME WAS ACCOMPANIED BY A MINI, GOLDEN PORTABLE WIRELESS SPEAKER, AND STYLISH METAL CARD THAT FEATURED A QR-CODE, LINKED TO A PLAYLIST CURATED BY RENOWNED DJ AND PRODUCER, DJ SNAKE.
LASER CUT IN ACRYLIC AND ELEGANTLY MOUNTED TO AN INTERNAL DIE CUT FITMENT, THE BRAND’S LOGO WAS DISPLAYED WITH STRIKING, TASTEFUL IMPACT.
MUSIC AND LIFESTYLE INFLUENCERS I MILLENIAL CATEGORY