SPOTLIGHTING LAURA MERCIER'S TINTED MOISTURIZER, WE DESIGNED A MEANINGFUL GIFTING TREATMENT, WITH A FOCUS ON SURPRISE AND TACTILITY. THE MAILER CAPTURED THE THEMES OF VITALITY AND REVITALIZATION, SHOWCASING HOW THE PRODUCT ENABLES A START TO THE DAY, FILLED WITH A NATURAL GLOW AND ENERGY. TO REINFORCE THE BRAND'S COMMITMENT TO LUXURIOUS SELF-CARE RITUALS, UPON UNBOXING, RECIPIENTS DISCOVERED THE LAURA MERCIER PRODUCT, PAIRED WITH ALL THE TOOLS NEEDED FOR A MINDFUL MORNING COFFEE RITUAL. THIS INCLUDED CUSTOM-MADE POTS OF MATCHA, COFFEE AND CACAO, CAFETIÈRE, CUP, STIRRER AND STENCIL. ELEMENTS WERE ALL STYLISHLY PERSONALISED WITH LAURA MERCIER BRANDING.
TO ENCOURAGE INTERACTION BEYOND THE UNBOXING EXPERIENCE, AND AMPLIFY MESSAGING AROUND INCORPORATING PRODUCT INTO A DAILY ROUTINE, THE GIFT SET WAS ACCOMPANIED BY A RITUALS ADVICE CARD FROM THE BRAND.
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